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7 Great Ways to Increase click through rate in adsense

     Adsense is the best and most reliable ad network for professional bloggers and website owners as a source of their permanent online income. Bloggers/Website owners place adsense ads on their sites and their visitors clicks on their ads.

     Adsense gives you 68% share of earnings generated from that click and hold remaining 32% share as their commission. For a successful online earner from adsense you must know about two terms 1. CPC for ads 2. CTR for ads.

     These 2 terms makes huge difference in adsense earnings. Professional bloggers generally tries and some of them manage to increase their CPC i.e cost per click while newbies in this field focus on increasing their CTR rates because they think increasing CTR will give you more money then increasing CPC. But the real truth is a good CPC with good CTR rate will generate more income than others.

Read: How to get Huge Traffic from Reddit

What is CTR – Click Through Rate?

     Click through rate means number of clicks on ads per 100 page views / impressions,  i.e if you get 5 clicks per 100 impressions then your cpc is about 5%. 

How Much Should Be CTR?

     A good CTR can give you high adsense earnings and a trust that your account is safe from ban. But if you manage to get high CTR, then you may get banned from Google adsense.

      So what should be the ideal CTR rates? On this blog, I achieved CTR of 1-3% in last week ehich was about 0-0.65% since past 6 month. That was the only reason why I was making less money with adsense.

      Most of the bloggers I personally know tells that they have CTR of about 3 to 5% which is good and safe from getting account disabled. Please note for newbies 0.5-1% "Click Through Rate" is ideal and for professional bloggers it is about 2 to 5%.

      Also note that those, sites claiming  20% CTR rates are totally fake things. So think twice and stay happy with at 5% or low, because this can give you surety of earning without getting account disabled from Google.

How to  increase / improve Adsense ctr rate

    Below are  8 best and great ways of increasing Adsense ctr rates. Implement all these methods wisely.

1. Placement of Ads

     Placement of ads is most important factor in increasing Adsense ctr rates. This depends on the type of blog and website you have. Where is your primary content and which type of contents you have. However the best position is where your main keywords are present but still there are more popular ad positions available below.

What are The best position for AdSense in Blogs and websites

  •  Right below post title: This style is used by almost all of adsense publishers who are getting decent Click Through Rates.
  •  After two paragraphs in the content: Placing ads between paragraphs can attract high CPC as well as clicks. 
  • At the end of the post content: After reading content, visitors are definitely going to leave your site, hence if you place ad below your post, you may get good number of clicks.
  • Top of the sidebar: Sidebar ads attract high impression rates but now this is a blind spot for users.
  • Header: People look at your website menu or your website logo and simply clicks on your ads.
  • Between posts – on blogger homepage you can show ads between 2 posts which gives you high ctr. This is also effective for forum sites.

2.  Best color choice

     Peoples becomes too smart these days. They don't click on ads easily but you can fool them that your ads are not ads by matching your ads color scheme with your blogs color scheme. Try below two settings in adsense for color scheme. 

     Blend ads – this setting will set your your ads background similar to your site's background by removing the borders of ads. This will increase your adsense CTR  but be sure that your background doesn't match with your "ads by Google" text as this is against Google's policies.

3. Increase search traffic

     Peoples coming through search engines are more likely to come your site for information and if you are getting ads relevant to your articles then you will get more ctr rates. So increase your search traffic to about 60-70%.

4. Sizes of Ads.

     Sizes of ads matters in increasing adsense ctr rates. When you create ads units you will file recommend ad formats. These are the well known ad sizes for high ctr rates. Try below tested ad units and let us know that your ads get clicks or not.

¤ Best Ad sizes:

  1. 300 x 600 – Large Skyscraper
  2. 336 x 280 – Large Rectangle
  3. 160 x 600 – Wide Skyscraper
  4. 768 x 90 – Leaderboard
  5. 468x60 – Banner
  6. 5 Links Units 
  7. Responsive Ads Units.
  8. Google Auto Ads

5. Avoid Ad Blindness

     It is phenomena in which a frequently returning visitors knows about your adsense ad locations and hence they didn't even see your adsense ads. Due to this you will loose your ad clicks and decrease in adsense ctr rates.

Tip : Try to periodically change your website's look and ads placement/locations. Try to shuffle ad sizes every week.

6. Niche and Good Quality Content

      Well, adsense click through rates are more dependent on niche and good quality contents. A niche with tech and gadgets will receive high adsense clicks just because of new market technology, gadgets ads displaying on websites and for a niche like food blog, your CTR maybe low. 

   Adsense also depends on quality contents. Adsense shows contents related to your keywords in your articles, so if you have good keywords in your articles then you will get relevant ads in your website and then your visitors will click more on ads.

7. Reduce Bounce Rate

     Bounce rate plays a major role in website's traffic. A high bounce rate means people exit your site faster without even seeing on other pages. This will decrease your ads visibility. Try to decrease your bounce rate ,so that people will view more pages on your site and hence will increase the chances of ads visibility and click through rates.

Experienced tricks:

     See my ad placement, there are two ads on top of post header. People will visit my site and surely see the ads. This method gives me 3 times more click than before. Also try at least one large ad unit in your blog website i.e 300*600 or bigger ones.


  1. Thank you for your Information. However, based on my experience as a blogger, I have noticed a high CTR on downloads niche blog and a very low CTR on a blogging niche blog. But the CPC is more on blogging niche and less on downloads and tech niche...

    Some people are saying, using fewer ads will increase the revenue. I am not sure about it when Google itself providing the facility. Since my inception of the blog, I have placed ads in the same place by utilizing all the ad space, even I know my blog is eligible for matched content ads. If you don’t have content and have ads placed’s hard to earn, if you have content and even if you don’t place ads correctly, your income may be little less...

    Anyways, after reading your post I changed few things on my blog. Those are very useful in increasing my CTR. Now I am getting CTR 3% to 4%. That feels good to me...


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