Many set up a website with the aim of reaching more people to inform them about their services or cause. Website owners strive to have many visitors to their page; and the more, the better. Large numbers of visitors mean that is more likely to get potential customers. However, sometimes, there may be impediments to having visitors visit the website. In other cases, there can be huge traffic that is meaningless – cold traffic. Or maybe visitors do not know you or your brand and are yet to like you, while the website is not well equipped to convert them into warm leads. In this case, the website fails in its core role of company marketing and convert visitors into buyers. To boost the number of visitors to your website, you need to do search engine optimization (SEO) or engage SEO experts in carrying out the exercise for you. What are those factors that you will need to improve before your website is ready for SEO? Read on for more information. Site architecture