Many set
up a website with the aim of reaching more people to inform them about their
services or cause. Website owners strive to have many visitors to their page;
and the more, the better. Large numbers of visitors mean that is more likely to
get potential customers. However, sometimes, there may be impediments to having
visitors visit the website. In other cases, there can be huge traffic that is
meaningless – cold traffic. Or maybe visitors do not know you or your brand and
are yet to like you, while the website is not well equipped to convert them
into warm leads. In this case, the website fails in its core role of company marketing
and convert visitors into buyers. To boost the number of visitors to your
website, you need to do search engine optimization (SEO) or engage SEO experts
in carrying out the exercise for you. What are those factors that you will need
to improve before your website is ready for SEO? Read on for more information.
Site architecture
The way a
site is coded and the content is arranged are very important factors that
affect technical SEO. Make sure your site has clean code, external CSS files,
and clean JavaScript. During a search engine result, the site is crawled
by the search spider which needs clean code to index what is important on your
site. You must find what the matter is if Google cannot crawl your site.
SEO friendly platform
Nowadays,
it is easy to build a website due to the wide availability of a variety of
platforms, some even industry-specific. Sadly, some of these platforms were
built without having SEO in mind. SEO is impossible without access to the right
meta-tags. Having no option to add content renders a website impossible to
attract organic traffic. Your site must be accessible and SEO-friendly.
Loading speed
For a
high position in search engine results, loading speed is one of the key
factors. There are ways of increasing your site’s loading speed, but they are
expensive and time-consuming. You can test the loading speed of your site using
some tools.
Multiple-page website
There is
a large number of one-page websites in the digital scene lately, and they have
become the in-thing. They may look attractive from the point of view of a simple
user. However, it may be impossible to get search engine optimized without a
variety of keywords. If you dream of ranking on Google’s first page of results,
you should rethink about making your site more complex to include a larger
number of keywords.
Mobile-friendliness or mobile-responsiveness
Mobile-responsiveness
is not only important for search engine results rankings, but also for an
improvement of the user experience. A good portion of the web traffic, more
than half, occurs on mobile devices. It is expected that this percentage to get
even higher. It is crucial to ensure that your site is responsive to mobile
devices before getting SEO done as surfing on mobile devices is the new
frontier.
SEO friendly website is good if you want to run PPC ads. There is a card maintained and one pays low cost per keyword.
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