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GetResponse vs Aweber vs MailChimp: The Battle of Dominance

Branding has become a dire need of every business looking to grow its assets in the market. Promotion of business on internet has become one of the necessary things. Email marketing is what that can be linked closely to business promotion online. Though there are lot many things to promote business, but email marketing is the effective one. AweberMailChimpGetResponse are few of the fabulous tools that acts as an effective email marketing solutions for big and small businesses and eradicates the need of hiring too many people in the marketing team.

GetResponse & Aweber & MailChimp: What is in Common?

GetResponse, Aweber & MailChimp are the three notable email marketing tools used by people scross the globe. Though all these three tools are different, but they have something in common.
⦁    The mailing list can be imported at ease and the data entered by users in sign up forms can be recorded.
⦁    The HTML templates can be created by editing exiting templates to form an email newsletter that can be sent to the customers.
⦁    Auto-responder system helps the user to welcome the customers with a greeting note that puts a nice impact on them.
⦁    Performance of each and every newsletter sent can be recorded with ease with complete report.
⦁    Google Analytics can be integrated with these newsletters to get exact data.
getresponse

Aweber

mailchimp



GetResponse vs Aweber vs MailChimp: Top Features & Comparison

Some of the features of MailChimp and GetResponse had been discussed below. A comparison has been brought forward to identify which one is the best. So go through it and find the best tool for yourself.

Templates

GetResponse, Aweber & MailChimp all offer good varieties of alluring templates to their users. Picking up a winner out of three when it comes to template design is really a tough task. All these three tools cater outs the user needs of design and even provide them added functionality to customize the templates according to their needs.

Interface

GetResponse, Aweber, & MailChimp user interface is different from each other. Though Aweber’s interface is very similar to that of GetResponse, but mail Chimp has a totally different user interface. The interface of GetResponse and Aweber is bit traditional one. They offer drop down menus feature that lets the user to navigate through different features at ease. MailChimp focus on minimalistic approach. It has big fonts and lots of functionality on its wizard.
Though all three interfaces are easy to operate, but in my personal opinion, GetResponse is impressive one as all the functions can be found at home screen. It is quite easy to navigate through GetResponse interface.

Email Customization

The customization of email templates can be done with ease. All three tools have got the WYSIWYG editor which operates on drag and drop functionality. Each and every item can be moved within the template. The customization of newsletter happens in your own way. As customization is pretty common in all three, it is impossible to judge which one is the best.

Responsiveness

All the templates provided by these three tools are mobile friendly and have inter-browser compatibility. GetResponse is slightly ahead of handling the templates on mobile devices as compared to Aweber and MailChimp.

Split Testing

Split Testing is very effective feature provided by these email marketing tools. User can easily check different versions of same email template in real time. GetResponse allows checking 5 different variants of email template, while with Aweber and MailChimp split testing is limite with only 2 variants of email templates. This clearly indicates that GetResponse have an upper hand over both of them.

Reporting & Analysis

GetResponse, Aweber & MailChimp provides inclusive reports to the users. Each and every newsletter’s performance can be tracked and noted by the user. You can easily analyze the number of clicks made, forwards, bounces, redirects, top performing links, unsubscribes, and much more. Location and IPs of the user can be traced easily. GetResponse focus more on graphs, but Aweber and MailChimp has a strong focus over the tables. Graphical focus is important as user can easily bring in the comparison through graph.

Integrations

GetResponse, Aweber & MailChimp are integrated with few third party services like PayPal, Facebook, Twitter are common in these tools, while few third party services like BigCommerce, Magento are not in common. The good thing is that email newsletters can be integrated well with social media accounts to bring the user to your company’s social media profile or page.

Landing Page

Landing page creator is one such feature available with GetResponse that outreaches both Aweber and MailChimp as it is absent in both of them. Moreover, A/B testing can be done on 5 variants of landing pages easily.
landing page creator

Auto Responder System

Aweber, MailChimp & GetResponse welcomes the user on his/her subscription to your email newsletters through their brilliant auto-responder system.

Pricing

When you opt to buy a 5000 subscribers plan from any of them then GetResponse charges you $45, Aweber charges you $49, and MailChimp charges you $50. The pricing table has been mentioned below. We can clearly see that GetResponse is leading the other two companions when it comes to pricing and other features available at fixed price.

Plan and pricing


Reasons to Buy GetResponse Over Aweber & MailChimp

     You can find several good reasons to opt for GetResponse services over its other two competitors. Have an eye over these:
⦁    The packages and plan at GetResponse are worthy and are also available at lower price.
⦁    GetResponse’s Split Testing functionality is better than Aweber & MailChimp.
⦁    Aweber and MailChimp so not provide you landing page creator, but GetResponse does.
⦁    GetResponse is a flexible email marketing tool as compared to the other two.

Conclusion

     As talked above, we can clearly see that GetResponse is a better tool as compared to Aweber and MailChimp. GetResponse clearly wins over the other two mentioned tools when it comes to flexibility, landing pages, pricing, and split testing functionality. It is up to you, which services you choose. Go with the best.

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